|
Quick Facts About the Seniors Market!
|
- Seniors are the nation’s largest and fastest growing age group
- The Seniors market (age 50+) includes 73 million adults
- It is comprised of 45 million households
- 79% of Seniors own their own homes
- They control 70% of the net worth of US households
- Seniors account for 77% of all financial assets
- They account for 80% of all savings and loan deposits
- They account for 80% of all luxury travel
- 47% go on cruises
- 50% own RVs
- They account for 77% of prescription and 61% of over-the-counter drug purchases
- Seniors spend more on health and personal-care products than any other age group
- They account for 43% of new domestic car and 48% of all luxury car purchases
- Seniors account for 50% of all discretionary spending and 40% of total consumer demand
- They are the only triple-buying market — they buy for themselves, their children and their grandchildren.
- They eat out an average of three times per week, consuming more than 50 million restaurant meals weekly
- They watch more television and read more newspapers than any other group
|
Our Senior Newspaper network reaches this robust, lucrative market. Your inserts will be delivered in newspapers and magazines that are their readers' publications of choice.
85% read these publications from cover-to-cover every issue!
|
|
