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New Shopping Pages and Coupon Program Reaches Coveted Consumers Missed Before
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New York, NY, November 28, 2006 – Package Media, Inc. introduces ClipperamaTM of Savings and Value!, a new shopping pages and coupon program distributed nationally..
ClipperamaTM reaches 2 million readers of community newspapers that focus on the Families/Parenting and Senior market segments. The newspapers are the publications of choice their readers rely on for local news, community events and information about their lifestyles and special interests. 74% of the newspapers are audited; more than 85% of recipients read them from cover-to-cover… and they enjoy a strong pass-along readership rate.
“Companies that promote through traditional FSI venues miss these prime prospects because they prefer their local newspaper. While these consumers are an important part of most companies’ targeted segments, until now they have not been reached,” says Myron Gould, President of Package Media, Inc. “These newspapers are well established. They all enjoy strong local advertising. This is a ripe opportunity for national advertisers to present their messages to highly coveted consumers without clutter,” Gould adds.
ClipperamaTM will debut with a March 23, 2007 distribution to a circulation of 2 million households. The closing date for orders is January 19, 2007 and materials are due by February 16, 2007. Seven distributions of ClipperamaTM are planned for 2007. For rates, specifications and more details, visit http://packagemedia.com/pages/clipperama.asp
Package Media, Inc. is a New York based media company specializing in the management of insert programs and print media sales. Seasoned executives with more than 35 years of experience provide cutting-edge service, presenting advertisers and mailers with exceptional opportunities to enhance customer acquisition efforts and brand awareness. Team members are nationally recognized as experts industry, trade groups and media call on for information, guidance and planning.
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