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Package Media, Inc. announces ClipperamaTM Sponsored Editions – Free-Standing Inserts with valuable offers, worthwhile messages and advertorials distributed to 2,000,000 subscribers of audited newspapers nationally
Nationally recognized not-for-profit organizations sponsor cause-related editions… advertisers enjoy the drawing power of affiliation
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New York, New York, July 16, 2007:ClipperamaTM FSI Sponsored Editions provide extra pulling power when values and offers relate to the sponsor’s cause. Distribution is to 2,000,000 subscribers of audited community newspapers in strategic geographic locations nationally.
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A different kind of FSI, ClipperamaTM Sponsored Editions provide the strength of an advertorial with the comfort zone of a magazine and the power of the implied endorsement of a nationally recognized, well-respected not-for-profit organization. This adds up to good business.
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Placing an offer or important message on a ClipperamaTM Sponsored Edition helps to promote the sponsor’s cause. Affiliation with nationally respected not-for-profit sponsors helps to enhance a marketer’s standing with consumers that support the sponsor’s cause. This effect is compounded when an offer or message is directly relevant. The implied endorsement can help to boost response and awareness, and elevate the advertiser’s image in the minds of millions of consumers.
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According to John Hallward, Director of Global Product Development and member of the board of directors of Ipsos ASI, the Canadian research company, “In order for a consumer to consider a brand and to have a favorable attitude toward that brand, it is important to build brand beliefs.”
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“This is more than brand awareness…brand awareness alone, without building brand understanding and brand beliefs, is not useful. He further states ”When building a new brand or new benefit, it appears to be useful to build familiarity or understanding and to choose the right advertising media and messaging that will allow for an education regarding what to think about the brand.” Ipsos research shows that while average brand awareness in their database is 91%, only 49% exhibit good brand familiarity, Hallward concludes “Familiarity is key: you cannot love something you do not know.” (“Gimme!”, John Hallward, John Wiley and Sons, 2007, pages 137 – 139).
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The intent of ClipperamaTM Sponsored Editions is to provide a forum where companies can build brand familiarity and educate consumers about their stand on worthwhile, non-controversial issues and causes in an atmosphere that is attractive to consumers, where they will seek valuable offers and information. The unique combination of strong sponsorship with an implied endorsement, valuable offers tied into a sponsor’s cause and corporate messaging is expected to produce a highly responsive promotional effort for participants.
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Interested parties are invited to inquire about specifications, dates, additional details and rates for participation. Contact Isma Pesson - 212.532.2128, or send email to "isma@packagemedia.com"
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